Your Webinars don't make you wealthy because you're using the wrong tactics
Are you hosting a big webinar soon? That’s exciting! So, are you going to ask your guests the psychological trigger questions that guarantee they will attend? Do you even know what those critical questions are?
Do you know how to “close the loop” to ensure your audience stays in their seats until you can unveil your offer? Have you constructed a “survey conversation” for the non-buyers to keep them opening your emails even months after your webinar has ended?
Probably not. Most webinars ignore these critical steps needed to attract, engage and retain a massive audience. Instead, they rely on the worn out, predictable tactics that no longer work for your savvy audience.
Failing to use the psychology that works and relying on ineffective webinar tactics hurts everyone:
This alleged "expert advice" only drives people
away from your webinar
So many webinars like yours still cling to the “autopsy approach”: wait until after the cart is closed to figure out what went wrong. Other webinars rely on once popular (now useless) tactics like polling the audience or asking them to type “yes” repeatedly in the comment box, as if this creates true engagement (hint: it doesn’t. In fact, it does the opposite).
Failing to gather feedback before, during and after a webinar is what rookies do:
- Why would you speak to an audience without first learning their individual needs and expectations?
- Why would you not systematically gather ongoing feedback from your attendees while the event is still in session and while it still matters?
- Why would you not share these unique findings with your audience to keep them entranced and looking forward to your emails for months afterwards?