Don't Launch your Survey Yet! 4 Traps to Remove First

Easily avoid the 4 traps that dis-engage your respondents and yield meaningless survey results.




What you will learn

  • Avoid the 4 major traps that are built-in to SurveyMonkey, Qualtrics, Survey Gizmo, and other survey-creation tools

  • Learn survey hacks that will give you so much more out of your survey results

  • Dramatically increase response rates on your surveys

Who this course is for:

  • You create/administer/analyze web-based surveys for members, clients, prospects, students, alumni, employees or customers
  • You want to improve your surveys: (1) get higher response rates, (2) collect more meaningful and clear results, (3) spend less time and money on incentives, (4) generate more useful and actionable written comments, or (5) get more participation and enthusiasm from respondents

Who this course is NOT for:

  • This course may not be necessary if the results of your surveys are not the basis for important decisions (e.g., you only do quick “doodle polls” to check available meeting times)
  • This course may not be necessary if your past survey efforts have all yielded high response rates, meaningful and interpretable results, and you have no trouble getting people to fill out your surveys again and again
  • This is not a course about "how to make a million dollars sitting at home filling out surveys!


Course content:

  • Lesson #1. Overview

    • Here are the problems found in your member/customer/student survey
    • Summary of the 4 traps found in your web-based survey tools
  • Lesson #2. The four traps

    • TRAP 1: The best way to make your response rate plunge
    • TRAP 2: How your survey tools make you lose crucial data
    • TRAP 3: Mismatches between survey items and response scales
    • TRAP 4: Confirmation pages - the rarely used opportunities
  • Lesson #3. Summary

    • A summary of the traps
  • Lesson #4. BONUS Lessons!

    • Bonus material
    • The who, what, where, when and how of writing instructions
  • Lesson #5. Next Steps

    • Secret bonus lecture, shhhh....

    • Traps found in your WEBINARS: Remove these or you can't sell from your webinar!

Your Instructor:

Matthew Champagne, Ph.D.

Survey Sensei

For two decades, Doc Champagne has  influenced survey and feedback practices in learning organizations worldwide as a senior research fellow, university professor, theorist, serial entrepreneur, and in-demand speaker. He has authored 75+ chapters, articles, and how-to guides with practical solutions to create  high-quality survey instruments and processes that have been implemented  at 750+ organizations. Dr. Champagne's theories and research spawned the web-based course evaluation industry in higher education and he helped create many of the innovative web-based technologies used today to improve the quality of training and customer service. 

Survey Traps

This course includes:

1 hours on-demand video

Lifetime access

Downloadable resources

$29 USD

What other Professionals say about this course:

Moni Wyatt

Your course is the first that I enrolled in to satisfy an IMMEDIATE need. I'm on a team that's doing some market research and I wanted to make sure our survey has a solid foundation before we finalize the draft to then send out.

LeeAnn Kasparek

Matt does a good job of informing students about the traps that seem inherent in online survey design packages. Of particular note were the tips about Confirmation Pages and their pitfalls.

Elizabeth Bowen

The content of this course is very valuable and practical. I'm sure that my team and I will put a lot of it to very good use as our focus is on evaluation of our training programs. Thanks again!

Tim Sherwood

This information has helped us to refine and evaluate our post-training surveys to gather better, and more helpful information!

Natalia Morales

Easy to follow, practical tips and good examples!!!

Course Requirements

  • Course content will also apply to paper-based surveys, but BETTER if you are familiar with at least one of the 150+ web-based survey creation tools available (e.g., SurveyMonkey, Survey Gizmo, QuestionPro, Typeform)

  • You have created at least one paper-based or web-based survey (whether it is one of your job duties or you were asked by others to create a survey) 

  • Have willingness to think differently - 98% of surveys yield worthless results - you will instead learn the inside scoop that will put you in the upper 2% of all survey creators!

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